South Korean tech giant LG Electronics revealed that it has teamed up with cloud-based innovation platform Oorbit and Pixelynx — a business building an integrated music, gaming and Web3 community– to bring the metaverse directly into the living-room of viewers.Announced just in time for #CES 2023, we’re excited to announce that we have partnered with @LGElectronics to bring interoperable video gaming and social experiences directly to your LG Smart TVs.READ: https://t.co/nppJZe650B!.?.!— Oorbit(@OorbitOnline)January 4, 2023 The collaboration is set to enable audiences to explore interconnected virtual worlds, concerts and artificial intelligence multiplayer video games through their LG
TVs, making it easier for consumers to connect in the metaverse. According to a Jan. 4 press release sent out to Pandoraland, users will be able to access”extremely high fidelity interconnected virtual worlds”and experiences including virtual performances and AI-generative multiplayer video games. Pooya Koosha , co-founder and chief innovation officer of Oorbit, shared:”Our exclusive technology is the connective tissue

that links virtual worlds together and makes it easy for designers and brand names to bring their experiences into the metaverse. Scaling our technology for millions of LG TV consumers is the next action in making the metaverse available for all.” Related: An introduction of the metaverse in 2022 In December 2022, Pandoraland reported that digital entertainment, blockchain and gamification company Animoca Brands had secured a bulk stake in the Los Angeles-based Pixelynx. In March 2022, LG Electronics also officially upgraded its organization development objectives to consist of cryptocurrency and blockchain-based software. A South Korean news platform reported that LG added 2 distinct crypto-related goals during its yearly general meeting:” the development and selling of blockchain-based software application “and” the sale and brokerage of cryptocurrency.”