On April 18, 2024, Chiliz, the blockchain provider for the sports industry, announced a partnership with the UAE Pro League (ADNOC Pro League), the premier professional football league in the United Arab Emirates.
This multi-year agreement aims to elevate the league’s global profile through innovative Web3 technologies.
UAE Pro League Embraces Web3 with Chiliz Partnership
The partnership will initially focus on a new Web3-based fantasy football game. They plan to offer fans a unique and immersive experience powered by blockchain technology.
Additionally, the UAE Pro League and Chiliz will release exclusive game-scored balls authenticated on the blockchain. This gives fans a new way to own a piece of football history. Further distribution details for these coveted items will be announced soon.
Read more: What Is Chiliz (CHZ)? How Does This Crypto Elevate Fan Engagement?
“This multi-year agreement aiming to bring groundbreaking technologies to our fans,” Waleed Ebrahim Alhosani, CEO of the UAE Pro League, said.
Alexandre Dreyfus, CEO of Chiliz and Socios.com, expressed similar enthusiasm.
“Collaborating with the UAE Pro League is key milestone for Chiliz as we continue to pioneer the integration of web3 technologies in football,” Dreyfus stated.
The partnership’s first phase will center on the Web3 fantasy football game, offering several potential benefits for the UAE Pro League and its fans.
Firstly, Web3 games often feature novel play-to-earn (P2E) elements and ownership of in-game assets, fostering deeper fan involvement and a sense of genuine participation. Secondly, blockchain technology transcends traditional borders, potentially attracting a wider worldwide audience to the UAE Pro League.
Finally, digital assets like the exclusive game-scored balls can generate additional revenue for the league, opening up new financial possibilities.
Chiliz has previously collaborated with major football clubs like Arsenal and Paris Saint-Germain.
Read more: Chiliz (CHZ) Price Prediction 2024/2025/2030
Despite its high-profile announcement with the UAE Pro League, Chiliz’s native token (CHZ) has not seen a corresponding price boost. Currently trading at $0.10, CHZ has experienced a 0.41% decline in the past 24 hours.
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